How to Use Twitter for Marketing & PR Small Business Tools

How to Use Twitter for Marketing & PR

Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

There are Three things that take place on twitter.


1) You post news/announcements
2) You converse with others
3) Others say what they want about YOU (your business/brand)

How to use twitter effectively?

Announce specials, deals or sales.  If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.  You know those commercials from Southwest Airlines about that "Ding" application you could download and would then alert you about specials on flights?  Well, Twitter can be used as a kind of free version of that.  Dell and Woot have done just this type of marketing, with a lot of success.

Promote blog articles, webinars, interesting news and more.  Its really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to HubSpot.  A good idea is to post articles on other websites that are relevant to your business, like a customer success story or other PR coverage.  If you have other content that is appealing to your audience like a free webinar, post links to those too.

Live updates on events or conferences.  If you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening ("Just announced, David Meerman Scott book signing in the exhibit hall until 11am") and more.  It is a great last minute marketing tool

Monitor your company / brand on Twitter.
  A while back we noticed that Guy Kawasaki mentioned Website Grader on Twitter.  Well, of course we had to let him know a bit more about Website Grader and maybe ask if he would also blog about it?  The result was this blog article on Website Grader which drove a good amount of traffic and leads.  (See below for a cool tip on how to easily monitor people talking about your company on Twitter.)

How to post URLs.
  Twitter is based on 140 character updates.  If you have a really long URL, that doesn't leave much room for  Most people on Twitter use www.TinyURL.com to take a long URL and make it short.  Give it a shot if you have a long URL that you want to market on Twitter.

symbol before someone's Twitter username is how people have "conversations" in Twitter. This makes their username a link to their profile so other people can follow the conversation (sort of).




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Posted by Oscar Hoy on 11:20 PM. Filed under , , , , . You can follow any responses to this entry through the RSS 2.0

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