How Can Social Networks Business Owners find new customers

If many of you saw the movie "The Social Network" - you learned the story of facebook and Mark Zuckenberg.  Creating a new myspace nation for the rest of us has created a new category of user who spends much time on these networks.  Other networks such as LinkedIn.com and others are also on the rise helping professionals connect to their clients and new users that might be interested in your business.

Social advertsing on facebook - some of the steps and information to consider below

How do you effectively use the social web to find new customers?  There is two choices in this.

1) You have more time then marketing dollars.  You can spend time on these networks and create a business profile.  Then you spend time marketing your friends and their friends to your facebook page or website to get some kind of interaction or conversation.

2) You have marketing spend.  If you have the money to create the advertising through Facebook, this is a more effective way to spend money.  And save time.  And turn those leads into a "social conversation" with the public who may find your product or service noteworthy.

What does it cost to find these customers.  Just like Google and Adsense, facebook business marketing uses an auction process to find users based on keywords.  The big difference is you can socially and geotarget users to a finer result ON FACEBOOK then you can in google.  The other difference is that right now its cheaper to get clicks on facebook.  Sometimes you can get a click for 75% less then it costs on google - as low as 25 cents or less.

There is a whole process involved with doing this.  You have to get ads approved, you have to test - and retest and then the idea of where do those clicks go?.  Do you want a potential lead headed to a facebook page or your website landing page?  Do you have an effective squeeze page process to capture user data (fb does not share this data with advertisers on users)

If you are interested in learning more about what it takes to advertise on this network, please download our FREE EBOOK on small business advertising online.




FindLocalUSA Ebook CLICK HERE to get the FREE Ebook download, "10 Steps to getting found ONLINE"

Posted by Oscar Hoy on 1:18 AM. Filed under , , , , , , , , , , , , , . You can follow any responses to this entry through the RSS 2.0

42 comments for �How Can Social Networks Business Owners find new customers�

  1. I would assume that by the way myspace is so popular that if you advertise on myspace, you will get more clients than actually putting on newspapers etc.

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