Can twitter help business owners find new customers?


Twitter is a several year old website that carries the short form conversation of millions of people across the world.  From breaking stories and linking others to news and information - to disclosure and media publicity stunts, its become a big conversation of the internet.  And search engines are now  showing real time results from this network to to users searching for relevant content.  But how does this all help a small business owner.  how can a Real Estate agent, mortgage loan officer, insurance agent, or attorney use this tool to find new clients?

Twitter has millions of users, reaching all over the blog.  There is now software and websites that provide marketing to clients using twitter to find new customers.  These companies often cost several hundreds of dollars a month to bundle services including twitter.  As a heavy syndicator of content for our clients, we use these tools ourselves.  Small business owners and self employed business owners usually don't have the time or inclination to use these products that may sometimes cost a bit too much.

So how does Twitter help the self employed and the average small business?  We feel its most effective as part of an overall strategy of marketing small business services.  Two things happen in twitter

1) You update customers "followers" on status or new information about something relevant to THEM, that has something to do with your business or product

2) YOU listen to the conversation going on from your customers.  For a small business this is not a big problem since you don't have alot of followers.  Larger enterprises literally commit an employee to this job.  Monitoring the conversation etc.

Who has time for all this?  If your a one person operation, not any!  Which is why you implement this as part of an overal strategy.

The good thing is that you can do this process "once setup" over your mobile device, in the down time.  While boarding a flight, in a cab, or finishing that morning cup of cofffee.

There is an important statistic to point out here.  Research has shown that links on twitter are 4 to 10 times more likely to be clicked on by your followers then the same link distributed across facebook (not including ads or promoted tweets)

for more information on how twitter can help your small business, please download the FREE Ebook, Twitter for Small business and Self Employed.




FindLocalUSA Ebook CLICK HERE to get the FREE Ebook download, "10 Steps to getting found ONLINE"

Posted by Oscar Hoy on 1:38 AM. Filed under , , , , , , , , , , , , , . You can follow any responses to this entry through the RSS 2.0

65 comments for �Can twitter help business owners find new customers?�

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